I oversaw The History Channel’s global rebrand, transforming its identity to reflect a more dynamic and contemporary perspective on history. Through reimagined visual design, sonic branding, and narrative tone, the rebrand made history feel unexpectedly fresh and relevant to today’s audiences.

As part of this effort, we introduced the irreverent “The Rest Is History” campaign, humorously placing historical figures in modern scenarios. The campaign showcased the channel’s updated identity, delivering memorable-yet-informative that deepened audience connection and strengthened brand equity.