I led the creative strategy and execution of The History Channel’s global rebrand, redefining its visual identity, sonic branding, and brand voice. The initiative shifted the channel’s perception from academic to fresh and modern, reinvigorating interest in history as an engaging category.

As part of this rebrand, we introduced the World Worth Knowing campaign, featuring Morgan Freeman, William Shatner, and Sohla El-Waylly as ever-curious participants in everyday life. The campaign showcased the channel’s new visual and tonal evolution, fostering deeper audience connection and strengthening brand equity.